90% of consumers trust peer recommendations while only 33% trust advertisements, according to Nielsen.
Influencer marketing is all about relationships. When done right, these relationships can become the best advocates for you and your brand. They can shape the opinions and behaviours of your target audience before that audience even know about you. The key here is knowing who your ideal customer is, how they buy, and who can influence them during that process.
After reading this ebook, you’ll be able to: